Marketing/Advertising


VIDEO: Man wins India Supreme Court case for 'mountain goat' claims about Chevy Forester

First of all, if you weren't aware already, the first-generation Subaru Forester was later sold in India as the Chevrolet Forester (General Motors doesn't have the CUV in its lineup anymore). There weren't any real changes to the vehicle in any way, it was really just a Subaru with a Bowtie emblem. Now that that's out of the way, we have learned that an 80-year-old man in India named Ashok Tolat sued General Motors after his Forester came to a halt and died in one foot of water during the monsoon season in 2005. Angered that his SUV ... Read more →

REPORT: Ford altering Taurus model mix to build more SEL, SHO models Chris Shunk

When a new model hits the market, auto manufacturers typically release higher-option models out of the gate to maximize early profits. In short, if you're jonesin' to get into an all-new product, ...

FOLLOW-UP: Audi says electric e-tron puts out 501.5 lb-ft Jeremy Korzeniewski

Will the real torque figure of the Audi e-tron concept please stand up? While the German automaker continues to claim its all-electric concept sportscar manages a stout, locomotive-like 4,500 Nm ...

VIDEO: JDM Lexus LFA commercial hits the tubes Dan Roth

Let's all agree that the Lexus LF-A is an uncommonly passionate manifestation of Lexus's relentless pursuit. The buzz that's been generated just by show coverage and reviews have made advertising ...

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO] Jonathon Ramsey

The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like ...

VIDEO: Citroën C3 Visiodrive advertisement is for swingers 4 days ago on Autoblog

A Citroën commercial without robots or an NRJ radio station soundtrack? We might have thought it impossible, but here it is. Promoting the new C3 hatchbach and its zenith windscreen meant to give you all kinds of panoramic views, the kids take this car on a joyride unlike any you're likely ...

Sweeney takes over Buick/GMC general manager duties 4 days ago on Autoblog

For the third time in two months, General Motors has a new Buick/GMC general manager, this time hiring longtime employee Brian Sweeney to the high-profile post. Sweeney gets the job one week after Michael RIchards quit after just nine days on the job. Sweeney gets the general manager post ...

Ship Shape: Mercedes-Benz AMG and Cigarette Racing to launch SLS-inspired boat 6 days ago on Autoblog

There have been a lot of non-auto vehicles that have graced the pages of Autoblog. We regularly cover bikes, and occasionally other modes of transportation as well. We even cover the occasional boat, especially if it has ties to the automotive industry. We've seen amphibious cars, catamarans, ...

VIDEO: Last Mustang Unleashed short combines magic and Las Vegas strip 6 days ago on Autoblog

There have been rallies and skateboards and drag races and tattoos, among other things. Now, the tenth and final film of the 2010 pony car festival that is Mustang Unleashed has gone out in smoky style, with a big Las Vegas number filmed on the strip. This time Vaughn Gittin, Jr. plays a support ...

Justin Timberlake named new Audi "brand ambassador" 6 days ago on Autoblog

All we really want to do at this moment in time is make a never-ending series of N'Sync jokes. But we don't know any. So instead, let's talk about how Audi has just picked Justin Timberlake to be their new spokesman. What's JT doing specifically? Seems as if the four interlocking rings folks are ...

CTS-V Challenge driver and M3 owner Michael Cooper gets pat on the back from BMW 8 days ago on Autoblog

This guy. So, some of you no doubt remember the Cadillac CTS-V Challenge. If you don't, here's a refresher: General Motors vice-chairman Maximum Bob Lutz challenged any journalist to bring a CTS-V competitor to California's Laguna Seca where the 77-year-old Lutz would mop the floor with he/she ...

VIDEO: GM commissions Chevrolet Volt dance to go with song. Yes, really. 8 days ago on Autoblog

"E for electricity, V for Chevy Volt and me..." Catchy little diddly, sure. But we were mostly willing to let the Chevrolet Volt song make the deep, dark trek into obscurity with nary another mention. That is, until today. What made us change our tune, you ask? Boy, are you in for a treat. ...

VIDEO: Australian Yaris ad gets banned for being raunchy 8 days ago on Autoblog

Controversy's rearing its tawdry head Down Under as a Toyota film contest has got some laughing, others crying foul play. The Clever Film Competition solicited contestants to come up with 30-second commercial clips for the Toyota Yaris, awarding $7000 (well, Australian dollars anyway) to the ...

REPORT: Chrysler dealers unhappy over new ads, want regional marketing spending restored [w/VIDEO] 12 days ago on Autoblog

Spend any time in the advertising business, and you'll see this kind of struggle. So called "high-concept" advertising is what tends to be what consumers emotionally engage with and remember. Usually, only big brands with a national presence and lots of money can pull off advertising that is ...

REPORT: Automotive advertising plummets 30.8% 12 days ago on Autoblog

Automobile manufacturers and dealers spent $7.5 billion on advertising during the first six months of 2009, says TNS Media Intelligence. The company that keeps track of nearly every form of advertising for all industries is reporting that the figure represents a 30.8% drop compared to the same ...

Mitsubishi launches big incentives through Sam's Club 13 days ago on Autoblog

Twin pack of bread, 36 bottles of water, 24 rolls of toilet tissue, a 64-oz. box of cereal and... a 2010 Mitsubishi Galant. That may sound a bit odd, but if you want certain 2009 and 2010 Mitsubishi models with zero percent financing or discounted lease pricing, you'll apparently have to head ...

VIDEO: STR8 Weird: Euro cologne TV spot sounds like Mopar, looks like Chevy, but mostly stinks 17 days ago on Autoblog

According to one of the YouTube commenters for the STR8 Challenger cologne commercial embedded after the jump, it was made for Polish television. Which , of course, makes perfect sense, since the whole thing's in English. Regardless, the ad features Captain Generic Macho driving a Chevy Camaro, ...

Jay Z vandalizing 2011 Jaguar XJ for 'On to the Next One' video? 18 days ago on Autoblog

On Wednesday night, as part of the run-up to the LA Auto Show, Jaguar held a sizable soiree at SoCal's Milk Studios to show off its latest wares to the public and press, with a heavy focus on its 2011 XJ flagship. With the British automaker's latest model taking center stage, Mike O'Driscoll, ...

Ford accepting applications for Fiesta Movement 2 19 days ago on Autoblog

Ford finally unveiled the U.S. version of its B-Segment Fiesta yesterday at the LA Auto Show, and thanks to some clever marketing, the Blue Oval's newest small car is already well-known to prospective buyers. Ford's ingenious "Fiesta Movement" marketing initiative, which put 100 Euro-spec ...

LA 2009: Mini owns its inner Bulldog 19 days ago on Autoblog

Mini may be many things, but stuffy they're not. When your business consists of selling tiny hatchbacks with sports car handling at a near luxury price, you really can't take yourself too seriously all the time. Mini ad campaigns have capitalized on that cheeky spirit to great effect. While at ...

GM confirms Chevrolet Volt to be introduced in California before nationwide rollout 20 days ago on Autoblog

If environmentally-friendly transportation is your thing, there's no place like California. Not only is the state home base to Tesla – the first company to genuinely demonstrate that hugging a tree and hugging the road needn't be mutually exclusive – it was also chosen by General ...

"Viridian Joule" picked as winner of Chevy Volt Paint Color Contest 21 days ago on Autoblog

The votes have been cast, the tallies tallied and the winner determined: Viridian Joule will be the official name of the silvery-green hue as seen on a slew of Chevrolet Volt marketing material for what seems like the last decade or so. So, um, what does Viridian Joule mean? We'll let the winner ...

REPORT: BMW using money saved from F1 pullout for more product placement 28 days ago on Autoblog

You wouldn't know it if you weren't a serious film buff or marketing exec, but Propaganda GEM is responsible for a big share of the products you see placed in films. The entertainment marketing agency represents such brands as Audi, Lamborghini, Nokia, Panasonic, Bang & Olufsen and Casio, ...

REPORT: Chrysler piles on even more incentives ahead of the holidays 29 days ago on Autoblog

In an effort to spur lagging sales, Chrysler has reportedly cranked up incentive spending on nearly all of its models by $1,000 to $1,500 while also offering 0% financing on many of its models. Chrysler is also said to be offering lease incentives of $500 to $1,000 on minivan leases and ...

Toyota blends social media and trail search tool in 4Runner marketing blitz 1 month ago on Autoblog

Said the executive creative director of the 2010 Toyota 4Runner media campaign: "This is the last authentic SUV. All the rest have gone suburbia." By "authentic" he means dirt, surf, wilds, and maybe bears, and to show you how to get there, Toyota has rolled out the Toyota Trail Tracker. A ...

VIDEO: The answer to how Honda will market the Accord Crosstour? Animated jazz 1 month ago on Autoblog

We're not so sure about the Honda Accord Crosstour. It's definitely a Honda, so at least from a marketer's perspective, that''s a big plus, but the big crossover/hatchback//wagon/thing isn't exactly what we'd call pretty, and worse, it isn't even as functional as its competitors. We're not alone ...

Funny Car Commercial of the Day: Maybe consider taking the bus? 1 month ago on Autoblog

Being the type of people who obsessively cover the auto industry, we generally prefer four-wheeled travel to pedal-for-yourself bicycling. Not that riding a bike is a bad thing... quite the opposite, actually. Getting out, seeing the sights and smelling the fresh air away from the hustle and ...

Funny Car Commercial of the Day: Politically Correct Edition 1 month ago on Autoblog

Nowadays, being politically correct is of the utmost importance to companies the world over, and that includes automakers. Especially Volkswagen, apparently. Judging from the commercial pasted after the break, the German automaker – which just happens to have recently earned the title of ...

VIDEO: Volvo goes after tween vampire demographic with New Moon promotion 1 month ago on Autoblog

Paying for product placement for big-screen movies can be a pretty risky business. If the movie is a flop, doing so could be a big-time waste of ad dollars that could have been better spent elsewhere. But if the movie turns out to be a global blockbuster, it can look like a very wise move, ...

VIDEO: NASCAR's Dickies 500 shows you how to properly deliver a pace car 1 month ago on Autoblog

The official pace car for last weekend's Dickies 500 NASCAR Sprint Cup race was none other than the 2010 Chevrolet Camaro SS. This, in itself, is no biggie. What's interesting is how the car was delivered to the Texas Motor Speedway prior to the race. If you watched sports over the weekend, you ...

Funny Car Commercial of the Day: Serious automotive testing 1 month ago on Autoblog

These days, cars and trucks need to pass a slew of strict testing procedures before they can be certified for sale. Included among these procedures are tests for safety, emissions, performance and reliability. Though they're surely a hassle for automakers and one reason it's so difficult to ...

REPORT: Stand-alone Lincoln-Mercury dealers being scaled out of existence 1 month ago on Autoblog

In 2006, Ford began to shrink its dealership network in order to more efficiently align its distribution network. Three years later, it appears that the hardest hit are the company's stand-alone Lincoln-Mercury dealerships. While there were 619 Lincoln-Mercury dealerships nationwide just a few ...

Hyundai wins Advertising Age Marketer of the Year award 1 month ago on Autoblog

Allow us to set the stage. The year was 2009, the month was February. The U.S. economy, which for months had been showing signs of springing a leak, was now fully flooding into five forward compartments. Banks were dead or dying, the housing industry had ground to a halt and without massive ...

VIDEO: Bacardi, Maserati, and Michael Schumacher get shaken, not stirred 1 month ago on Autoblog

After seven Formula One World Championships and more records than your local second-hand vinyl shop, Michael Schumacher has proven incredibly adept at driving a point home. Now that he's semi-retired, well...he's still making more money than most of the active drivers in F1 (or any other form ...

The Tony Fox "Proud American" and "Bonneville Boss" Rocket Truck 1 month ago on Autoblog

Before our favorite weekly Southern California car gathering this Saturday, we had been told by a friend that he'd be bringing his new rocket truck. Rocket truck? What the heck's a rocket truck? Visions of rocket-powered pickups and semis running the quarter mile immediately came to mind. Did some ...

High Speed, High Fashion: Izod secures deal as IndyCar title sponsor 1 month ago on Autoblog

New beginnings demand new threads, and that's just what the reunited IndyCar Series has gained with the announcement that clothing label Izod has become the league's new title sponsor. The deal, which runs through 2015, is reportedly worth in the neighborhood of $10 million per year. Renaming ...

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Autoblog Podcast #157: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

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